Direct Mail Services

Want to reach new customers and grow your business? Add direct mail to your marketing mix. We’ll guide you from campaign conception to completion with bespoke direct mailing.

What is direct mail?

Direct mail is a physical piece of marketing that is sent through the post to prospective customers. This can include, postcards, letters, brochures and much more. It’s used to help businesses reach a larger audience through personalising and tailoring their mail to specific demographics.

Our direct mail services

Data management

At Sorted, we love to dive deep into what makes your customers think, feel and react. That’s why we offer data management services to help you better utilise your data to boost open rates and enhance customer retention so that you can benefit from returning customers.

Personalisation

Take your direct mailing to the next level with personalisation. Tailoring your direct mail to your business and customer preferences will help you turn unengaging leaflets, brochures and other marketing materials into content that’s likely to generate leads or sales.

Door-to-door direct mail campaigns

Your campaign, no matter how big or small can be achieved with our range of services. We offer machine mailing for those with high-volume campaigns and tight deadlines and hand fulfilment for smaller direct mail marketing campaigns.

Postage

We offer impartial advice on which postal carrier could be best for your direct mail campaign. We work with carriers we trust that we’ve used before, ensuring your campaign runs smoothly from start to finish. Explore more about the mailing services we cover.

Why choose Sorted?

We offer full direct mail and print services to provide our clients with the best possible service and experience. We’ll work with you to ensure your campaign is aligned with your business and meets your customers' needs and preferences.

We’re trusted by a range of businesses, including Costco and West Midland Safari. So what are you waiting for? Get in touch with us today to start your direct mailing journey.

Case Studies

Helping Costco Attract New Members Through Partially Addressed Mail

Sorted partnered with Royal Mail and Costco to run a data-driven, partially addressed mail campaign that used geo-demographic targeting, removable membership cards, and A/B tested messaging to attract new sign-ups and re-engage existing members, while tracking results through QR codes and URLs.

We also helped Costco become the first business to move their magazine to Paper Wrap, a paper-based alternative to polywrap that’s fully recyclable, commercially viable and a cheaper solution.

Helping West Midlands Safari Park Achieve Roar-some Results Through Direct Mail Marketing.

Sorted used vibrant, personalised direct mail for West Midlands Safari Park to boost post-pandemic footfall, ensuring each piece was trackable to measure ROI and demonstrate the impact of targeted marketing.

What our customers say

“Sorted has an excellent understanding of our business, member data and target audience, allowing them to craft cost-effective mailings that make an impact. We’ve seen significant savings year on year using Sorted as our direct mail supplier. ”

Sue Knowles - Marketing Director - Costco Wholesale UK Ltd

“We needed a flexible and experienced direct mail marketing team to help us increase bookings for our Santa Safari and promote our Discover the Pride campaigns. Sorted Direct Mail offered unique and innovative campaign ideas and were able to adapt. They offered a quick and hassle free service from start to finish, without ever compromising on quality. ”

West Midlands Safari Park

FAQs

Direct mail marketing is a form of advertising where businesses send physical promotional materials such as; postcards, catalogs, letters, or brochures directly to a targeted list of recipients through postal mail to their home or business address. It's designed to promote services or communicate important information to encourage brand awareness and/or increase sales.